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Yoast SEO Premium for WordPress: Schema output

The schema output for our Yoast SEO Premium builds upon the Yoast SEO schema output, to add additional detail about organizations.

Core functionality​

Additional optional properties​

The following should be added whenever available and valid:

Site policies:​

  • publishingPrinciples: A link to the page which describes the editorial principles of your organization. What do you write about, who do you write for, and why?
  • ownershipFundingInfo: A link to the page which describes the ownership structure of your organization. It should include information about funding and grants.
  • actionableFeedbackPolicy: A link to the page which describes how your organization collects and responds to feedback, engages with the public, and prioritizes transparency.
  • correctionsPolicy: A link to the page which outlines your procedure for addressing errors (e.g., publishing retractions or corrections).
  • ethicsPolicy: A link to the page which describes the personal, organizational, and corporate standards of behavior expected by your organization.
  • diversityPolicy: A link to the page which provides information on your diversity policies for editorial content.
  • diversityStaffingReport: A link to the page which provides information about your diversity policies for staffing, hiring and employment.

Additional organization info:

Enrich your organization's profile by providing more in*depth information. The more details you share, the better Google understands your website.

  • description: A short description of the organization.
  • email: The primary public email address of the organization.
  • telephone: The primary public telephone number of the organization.
  • legalName: The organizations legal name.
  • foundingDate: The founding date of the company, in ISO 8601 format (e.g., 2020*01*20).
  • numberOfEmployees: The number of employees in a QuantitativeValue format.

Organization identifiers:

  • vatID: The Value*added Tax ID of the organization or person.
  • taxID: The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.
  • iso6523Code: An organization identifier as defined in ISO 6523(*1) format.
  • duns: The Dun & Bradstreet DUNS number for identifying an organization or business person.
  • leiCode: An organization identifier that uniquely identifies a legal entity as defined in ISO 17442.
  • naics: The North American Industry Classification System (NAICS) code for a particular organization or business person.